We are Propel Digital

The Most Useful Digital Partner You'll Ever Have

We are a digital partner with an innovative service model to put you, the client, first and drive better outcomes as a result.

“Working with Propel Digital has been extremely beneficial"

Sigma Sports Head Of Performance Marketing

“Easy to work with, proactive and just bloody good..."

Abcam Global Head Of Growth Marketing

“A vital arm to our marketing department…"

77 Diamonds Director of Operations

    What is our promise?

    Simple. To deliver a better service to our clients than anyone else in the industry. We deliver on this promise across the following digital marketing specialisms.

    So, how do we do it?

    Business First Mentality

    For each project we strive to understand the real objectives of your business and build a custom-made strategy to help get there, be that to raise investment funds, get acquired or grow share price.

    Industry Leading Experience

    When it comes to performance marketing, expertise literally pays - we’re a team of highly skilled people with years of experience in the biggest marketing agencies and in-house teams.

    Hybrid
    Specialists

    Mass automation has limited the effectiveness of channel specialisation. Our consultants offer hybrid, complimentary skillsets that gives us mastery over platforms that a single specialism cannot provide.

    Flexible
    Model

    Effective service is built on flexibility, and flexibility should never come at an extra cost. Our commercials are designed to give you flexibility across services so that we give you the most value for your investment.

    Accessible
    Technology

    Propel Launchpad is our technology as a service solution, designed to provide all our clients with access to both existing and custom ad technology that helps elevate performance, at no added cost.

    If you're not satisfied, you don't pay

    When we say that we are obsessed with delivering the best service in the industry, we really mean it. That’s why we include a performance incentive in every one of our client contracts. We incentivize our team to maintain their relentless focus on delivering for our clients.

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    Smarter technology, at no extra cost

    To deliver the best service in the industry, we need to have the right tools for the job. That’s why all our clients have access to our Propel Launchpad technology service at no extra cost, and why we offer complete flexibility to remodel our technology to meet our clients’ needs.

    Data
    Visualization

    Relevant, consistent and reliable reporting should be a non-negotiable for any client That’s why we pledge to provide automated reporting that meets your exact needs at no additional cost to you.

    Performance Monitors

    We understand the importance of an early warning system. Our Performance Monitors platform helps us keep on top of emerging performance trends in both platform data and offline sales data.

    Task
    Automation

    Where we can use technology to do the heavy lifting we do, allowing us to unlock our teams time to spend on alternative value generating activities that help us to elevate your performance.

    Offline
    Tracking

    Sometimes the most valuable data to a business isn't trackable via pixels. That's why we specialise in facilitating the collection and ingestion of offline sales data into advertising platforms.

    Trigger
    Signals

    The Trigger Signals system is designed to automate our client's activity around other signals that crucially impact the business, such as market pricing, stock markets or environmental movements.

    Say hello to the leadership team

    Rob Simpkins

    Rob has over 9 years in the industry, with experience leading global brands such as The Body Shop and Canon for one of the most respected global digital agencies. He has also led one of the largest in-house performance teams in the UK.

    With both in-house and agency experience, Rob knows how to focus on delivering what really matters to the client.

    Jack Gossington

    Jack has spent the last 6 years creating technical solutions to client challenges within the digital media space. Highly adept in Python, Javascript and VBA, Jack spent his formative years at Brainlabs before taking his talents in-house at William Hill.

    Now he leads Propel Launchpad, our technology service designed to make bespoke technology accessible to our clients.

    Joe Boon

    Joe has spent over 8 years in the industry, working in various leadership roles for brands such as Estee Lauder & The Body Shop and building agency solutions for brands such as The Gym Group, Aggreko, Community Fibre and many more.

    He now leads our growth function, aligning our proposition with the needs of the market and the needs of our future clients.

    Simon Norris

    Simon has been around the industry for nearly 20 years . In 2004 he co-founded Periscopix, a digital agency which went on to become one of the leading UK independents before it’s purchase by Merkle in 2015.

    Simon has joined the team to help us to scale our capability whilst continuing to deliver on our promise to clients. The very best service available in the industry.

    It works, just look at our results

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    Don't be shy, get in touch

    Complete the contact form below and have a chat with the most useful digital partner you'll ever meet.

    Performance on a Budget

    Client: CDC Offices

    Vertical – Secondhand Reseller

    Challenge: CDC Offices are a two-brand business including Clear Workspace and Zero Office Furniture. The brands were built to operate as a circular model, Clear Workspace collecting used furniture as an office clearance company, whilst Zero Office Furniture resold the furniture through an ecommerce platform. They needed a partner that could deliver performance on a small budget for both brands with a complimentary approach.

    Approach: For Clear Workspace our approach was to create a highly localized campaign that focused on driving sales volume within a suitable radius of the workforce, saving on the overheads of long-distance travel to jobs. For Zero Furniture, we built a set of campaigns focused on prioritizing the best product inventory available to the business, prioritizing coverage of best sellers and high stock items.

    Results: By focusing on prioritization of quality search volume, we managed to facilitate a growth in conversions by 125% alongside a 25% cost reduction year on year at a group level, whilst never exceeding a budget of £10k monthly.

    Quote: “Propel Digital have consistently shown the ability to drive fantastic results on a small scale budget and are constantly looking to find new ways to drive efficient performance.”

    Scaling Paid Media Investment

    Client: Heygo

    Vertical – Content Streaming

    Challenge: Heygo are an innovative start up offering remote, live streamed tours from exotic locations across the world. They needed a partner who could overcome the challenge of launching a product into the market that had never been seen before, help them to rapidly prove the value of the paid social channels and then build a viable business case to scale investment and drive continued growth.

    Approach: Working with a service that was unknown to the market, it was imperative that we set up a high-speed testing program that would allow us to challenge hypotheses early and often. We developed a testing framework that worked in two-week sprints, providing the agility to pivot both tactically and strategically based on our learnings. To facilitate this, we needed to stand up a technical solution that would allow us to test the 1300+ tours that are offered across the site at scale. To enable this, we developed a bespoke feed solution that allowed us to utilize dynamic prospecting and remarketing in the channel in and prioritize time sensitive tours that were due to start soon.  We also recognize a friction point in the user journey and worked with Heygo to implement archived tour samples in landing pages. This gave potential users a flavor of the content they would experience and entice them to sign up to a live tour.

    Results: Our agile testing approach and technical solutions enabled us to effectively scale Heygo’s Paid Social investment year in year. Spend was scaled by over 200% year on year, whilst sign ups for the platform increased by 320%.

    Quote: “Propel have consistently delivered effective solutions and have adopted the ambitions of Heygo as their own. They are now a natural extension to our team.”

    Long Term Partnership Effectiveness

    Client: 77 Diamonds

    Vertical – Luxury Retail

    Challenge: Operating in the engagement ring market comes with the challenges of trying to sell a high-cost product with a lengthy purchase cycle and with most sales happening offline. 77 Diamonds needed to find a long-term partner who could exhibit a deep understanding of the challenges of the business and drive them into a leading position within the market.

    Approach: By working with 77 Diamond’s internal analysts to understand the decision-making process behind a purchase, we developed an innovative measurement solution that enabled us to optimize existing budgets and unlock new investment opportunities. We did this by building a proxy for a completed sale by weighting various micro conversions throughout the users purchase journey, based on their contribution to closing the final sale. This helped us to overcome a data scarcity challenge and unlock automated bidding channels across the digital platforms, which had previously been inaccessible to us due to the low volume of conversions. This helped us to unlock greater performance efficiency within the digital channels and build a business case for increased media investment.

    Results: Our approach to building a deep understanding of the business and using this understanding to unlock sophistication in the platforms has helped us to generate 22% in total business growth and 12.5% growth in ROAS over the course of a 3-year partnership.

    Quote: “A vital arm to our marketing department…we completely trust them to oversee our performance marketing strategy.”