Most agencies run campaigns. We grow businesses.
Growth comes from understanding your business, not just your ad account. We dig deeper than most agencies can. Into your market, your margins and your customers. Then we put senior strategists alongside Max, our own AI agent, to turn that understanding into growth. Continuously.
We dig deeper into your business so you can grow further. Continuously.
Deep understanding. Sharp human thinking. An AI agent that never sleeps.
Automation now runs the manual levers of paid media, which means the advantage has moved. It’s no longer about who pulls the levers — it’s about who understands your business well enough to feed the algorithms the right signals, and who can act on what’s happening before the moment passes.
That’s why we built Max, our own AI agent. Max understands PPC as deeply as our senior strategists do, and he knows your business as well as we do — because everything we learn about you, he learns too. He doesn’t just take the heavy lifting off our team; he reasons over your account, spots what matters and surfaces it in seconds. Our strategists then bring the judgement and commercial thinking a machine can’t. Intelligence at machine speed, decisions made by people.
“We have achieved really positive results. Since we’ve started together we have increased our marketing budget by 80% whilst maintaining the same level of efficiency which is actually quite amazing.”
Vadim Weinig
Co-Founder & COO, 77 DIAMONDS
LONDON | BERLIN | ZURICH
“When times are good it’s always Propel that are at the forefront of our performance and that goes for return on investment and profit as much as it does for revenue.”
Jack Dennison
Head of Ecommerce & Data, Sigma Sports
Services
Understand. Unlock. Scale.
We align strategy, data and teams around what drives commercial growth, transforming insight into advantage and engineering performance channels that scale predictably and profitably.
Understand Your Business
Methodology
Built on your business, not platform defaults. Strategy grounded in real objectives.
Understand Your Business
Platform integration
Connect CRM, ecommerce and analytics into one unified view, so strategy is built on the full commercial picture — not just what the ad platform can see.
Unlock Your Data
Automated bidding
Train the algorithms to chase profit, not volume. Automation with guardrails — and a senior strategist setting the targets.
Unlock Your Data
Campaign automation
Max handles the repetitive, resource-heavy work in the background — monitoring, flagging and surfacing opportunities 24/7 — so nothing waits for a month-end report.
Scale efficiently
Paid search
Precision structures that turn intent into predictable commercial growth.
Scale efficiently
Paid Social
Creative, data-driven campaigns that turn awareness into measurable revenue.
Meet Max. He’s not mad, but he is obsessive.
Max is our own AI agent, running quietly in the background of every client account. We built him ourselves and trained him in the image of our most experienced PPC minds, so he works the way we work — obsessively.
He takes the heavy lifting out of resource-heavy tasks, freeing our account managers to be more strategic. But most importantly, he makes your advertising spend more efficient and more effective.
What Max does
- Better results. Max reasons over every corner of your account around the clock, catching the optimisations and opportunities a human eye would miss — so your performance marketing simply performs better.
- A more productive team. By taking the resource-heavy work off your account team, Max lets the same people do far more — and spend their time on strategy instead of admin.
- Your budget works harder. Max collapses hours of work into minutes, so a bigger share of what you spend drives performance rather than managing the account.
Max doesn’t touch your account on his own. Every move runs through a senior strategist who reviews it and decides what’s right for your business. Machine speed, human judgement — never one without the other.
Our work
Where strategy meets success
From uncovering hidden opportunities to turning ad spend into profitable growth, these are the stories of businesses outperforming the competition and thriving in the age of algorithmic marketing.
Insights
Ideas for smarter marketing
Stay at the forefront of performance marketing with insights that matter. From decoding the latest algorithm updates to uncovering smarter lead-gen strategies, our blog is designed to keep you one step ahead. You’ll find actionable advice, expert analysis, and the big ideas shaping the future of marketing — all designed to help you outsmart the competition and drive meaningful growth.
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High Inventory Businesses: Margin vs. Revenue
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Read insightSee what’s hiding in your account
Let us run your account through Max and a senior strategist. In a short, no-obligation audit we’ll show you where spend is leaking, where the growth is, and exactly what we’d do about it.
No commitment — just a genuinely useful look at your account.