Fixing Poor CRM Integration Setup – The Hidden Data Disaster
Today, we move on to the second deadly PPC sin: Poor CRM Integration Setup – a critical yet often overlooked flaw that can cripple your entire marketing funnel. PPC lead generation doesn’t stop at getting a form fill or a phone call. The real value is in converting leads into paying customers – and that […]
Demystifying the Tracking Landscape in 2025
The tracking landscape in 2025 is more complex than ever. Evolving privacy regulations, browser updates, and changes in consumer behavior have made tracking a challenging yet vital part of digital marketing. For lead generation campaigns, the stakes are particularly high, as marketers seek to bridge the gap between ad clicks, leads, and real business outcomes […]
Low Conversion Reconciliation – The Silent Killer of PPC Performance
In this first article, we tackle Low Conversion Reconciliation – an issue that can completely undermine the effectiveness of your PPC efforts. PPC marketing has become more advanced and data-driven than ever before. However, this sophistication comes with its own set of challenges. Many businesses are unknowingly making critical errors that hinder performance, waste budget, […]
The Power of Google Ads Features for Lead Gen Success
If you’re running ads in 2025 and not using Google Ads’ advanced features, you’re essentially working harder, not smarter. Lead generation isn’t just about collecting names and clicks – it’s about building campaigns that deliver actual business outcomes. Google Ads offers a powerful suite of features that not only ensure compliance with evolving privacy regulations […]
The Value of Offline Conversion Tracking
What is offline conversion tracking? Let’s start with the basics. Offline conversion tracking is the process of connecting advertising traffic to actions that a user completes in an offline environment or process. The most common examples are typically the connection of user records in a CRM back to their interactions with online advertising campaigns, for […]
The Importance of B2B Lead Scoring
Introduction to Lead Scoring As with all Performance Marketing, the deciding factor in the success of your campaigns is the data that you feed the bidding algorithms in the platform. For B2B Lead Generation brands there is a huge wealth of different techniques we can apply to enrich the data that we feed into the […]
What Makes a Good Performance Marketing Agency?
Introduction The digital marketing industry has never shown itself to be particularly stable in its evolutions, but recent times have been particularly combustible. Sweeping macro changes such as GDPR, the cookie-pocalypse and iOS4 have been blended with micro changes to specific platforms such as the muddying of match types in search and the removal of […]
The Key to Winning on Google Shopping: Track your Price Competitiveness
Introduction Google Shopping is a powerful platform for retailers to reach new customers and grow their businesses. However, in order to be successful on Google Shopping, it’s important to be price competitive. That’s because Google Shopping shows products in a “shopping feed,” where products are ranked based on a variety of factors, including price. If […]
Comparing Performance Max versus Google Smart Shopping
Introduction Google cites that advertisers can enjoy +30% incremental conversions from running performance max. Our view is that these gains can only be enjoyed if you’re doing a sub-optimal job of running your Google campaigns, and that better performance can be achieved by running standalone campaigns across Search/DSA, Standard Shopping, GDN, YouTube and Discovery. […]