Case Study

Scaling paid social investment for Heygo

Heygo is an innovative start up offering remote, live streamed tours in exotic locations across the world. The revenue model is based on a tip based mechanism and user subscriptions.

The challenge

The approach

Our solution had to be built to operate at speed. To learn quickly and prove that the paid social channel could be a profitable investment for the business. We did this using three key methods.

+ %
in platform sign ups

Profitable results

Our first year of activity through the paid social channel smashed our target for platform sign ups by huge numbers, building trust in the value of the channel.

+ %
in paid media investment

Scaled investment

The success of our initial campaign activity led the brand to scale their investment into paid social and also to trial new investment in paid search.

years in partnership

Trusted partnership

The partnership has been built on great results and an effective working relationship. Our time with Heygo extended beyond an initial trial period into ongoing partnership.

"Propel have consistently delivered effective solutions and have adopted the ambitions of Heygo as their own. They are now a natural extension to our team"

Michael Ostromooukhov Heygo Performance Marketing Lead

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