Scaling paid social investment for Heygo
Heygo is an innovative start up offering remote, live streamed tours in exotic locations across the world. The revenue model is based on a tip based mechanism and user subscriptions.
Our solution had to be built to operate at speed. To learn quickly and prove that the paid social channel could be a profitable investment for the business. We did this using three key methods.
Our first year of activity through the paid social channel smashed our target for platform sign ups by huge numbers, building trust in the value of the channel.
The success of our initial campaign activity led the brand to scale their investment into paid social and also to trial new investment in paid search.
The partnership has been built on great results and an effective working relationship. Our time with Heygo extended beyond an initial trial period into ongoing partnership.
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