Optimising for offline with 77 Diamonds
77 Diamonds is a client that specialises in the luxury jewellery space. Their particular focus is on highly bespoke diamond engagement rings.
Our solution needed to be considerate of the context of the sales cycle and hinged on unlocking automation to help them drive more value from the performance channels.
Our approach generated an uplift in marketing spend efficiency across their paid search channels. This was measured in end sales revenue.
The changes in strategy had a positive effect across the entire sales chain, creating efficiencies in the sales process and positive impacts across the business.
77 Diamonds have been with us since the early days of the agency, and we're fully embedded as an extension of their marketing capability.
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