Sales Driving Countdown Ads
with Leith's Online
Leiths School of Food and Wine is an award winning UK cookery school offering a world class professional program.
Our solution was to build a tool that would allow us to countdown the number of places left on the course, to drive urgency, and to pause activity when the course was complete.
Inserting live information on course dates and spaces translated into greater interest and engagement. This generated an uplift in traffic directed through to the site.
The emphasise on urgency and scarcity also helped to drive an improvement in conversion rate, encourage visitors to book now rather than risk losing their place.
All of these positive effects helped to drive an overall improvement in budget efficiency, helping us to capture more bookings at a reduced campaign cost.
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