Product Availability Optimisation
with Sigma Sports
Sigma Sports is a UK-based retail client specialising in bicycles, cycling apparel and triathlon gear.
Our solution was to utilise our technology to track changes in product availability, and automatically adjust Sigma's Google Shopping campaigns to prioritise products with good stock levels on all sizes.
By focusing on products with availability across the full range of sizes, we managed to keep customers on site and prevent them being put off by limited stock.
The prioritisation of well-stocked products made our campaigns more relevant to a wider customer base and able to capitalise on demand for stock.
The improvements in conversion rate helped us to dramatically improve the overall spend efficiency of the Google Shopping campaigns.
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