Case Studies - Sigma Sports - Custom Dynamic Ads

Case Study

Custom Meta Dynamic Ads
with Sigma Sports

Sigma Sports is a UK-based retail client specialising in bicycles, cycling apparel and triathlon gear.

The challenge

Declining Remarketing

Sigma's Meta remarketing campaigns had gradually been declining in performance efficiency. As more and more competitors entered the market or launched Meta advertising, competition for the same audience was intensifying significantly.

Bland, Boring Ads

Sigma was using dynamic carousel ads showing products pulled directly from the site pages. These were simply images of a bike on a white background, the same as the majority of their competitors. Their ads were getting lost in the noise.

Complex Product

Across the range of bikes, there is a huge variety of technical specs to choose from. The current creative used in dynamic remarketing was uninformative, and failed to communicate to potential customers the specs of the bike they were viewing.

The approach

Our solution was to create a custom dynamic ad template that would help Sigma Sport's remarketing campaigns stand out from the competition.

Custom Feed Builder

Using our feed builder technology, we foraged every product on the Sigma website, picking up any relevant attributes from the products detail pages that we might have wanted to use in our customised dynamic remarketing template.

Template Design

Our designing team crafted a new template for Sigma Sport that would allow us to showcase their products in a way that would stand out from their competitors. The template also offered the flexibility to highlight specific product attributes from product pages.

Scaled Image Creation

Our bulk image generator then allowed us to create thousands of new product images by combining the custom product feed with the new template design. This meant that every single product had a unique image based on different product attributes.

- %

reduction in Cost Per Click

Reduced costs

Our approach reduced the cost per click across Sigma's remarketing campaigns due to the increased engagement rate driven by the new creative.

+ %

improvement in Clickthrough Rate

Increased interest

The higher impact creative was far more effective at capturing the attention of previous visitors and bringing them to the product page.

+ %

growth in ROAS

Greater returns

Not only did the new template allow us to capture traffic at a cheaper rate, the traffic also converted at a higher rate than before, enhancing our overall ROAS.

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