Custom Meta Dynamic Ads
with Sigma Sports
Sigma Sports is a UK-based retail client specialising in bicycles, cycling apparel and triathlon gear.
Our solution was to create a custom dynamic ad template that would help Sigma Sport's remarketing campaigns stand out from the competition.
Our approach reduced the cost per click across Sigma's remarketing campaigns due to the increased engagement rate driven by the new creative.
The higher impact creative was far more effective at capturing the attention of previous visitors and bringing them to the product page.
Not only did the new template allow us to capture traffic at a cheaper rate, the traffic also converted at a higher rate than before, enhancing our overall ROAS.
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