Case Study

Custom Meta Dynamic Ads
with Sigma Sports

Sigma Sports is a UK-based retail client specialising in bicycles, cycling apparel and triathlon gear.

The challenge

The approach

Our solution was to create a custom dynamic ad template that would help Sigma Sport's remarketing campaigns stand out from the competition.

- %
reduction in Cost Per Click

Reduced costs

Our approach reduced the cost per click across Sigma's remarketing campaigns due to the increased engagement rate driven by the new creative.

+ %
improvement in Clickthrough Rate

Increased interest

The higher impact creative was far more effective at capturing the attention of previous visitors and bringing them to the product page.

+ %
growth in ROAS

Greater returns

Not only did the new template allow us to capture traffic at a cheaper rate, the traffic also converted at a higher rate than before, enhancing our overall ROAS.

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