Meta Conversion Tracking for Healthcare Businesses
Recent changes to Meta’s conversion tracking policies have introduced fresh challenges for marketers in the healthcare sectors, particularly around data privacy and campaign performance. In this article, we unpack what’s changed, why it matters for regulated industries, and how best to adapt. Learn practical strategies to overcome Meta’s data-sharing limitations, from leveraging both the Pixel […]
How to Stop Wasting Budget on the Wrong Audience
Welcome to our 7 Deadly Sins of PPC Lead Gen Marketing series, where we expose the most common pitfalls in PPC lead generation and show you exactly how to fix them. Now, we move on to the sixth deadly sin: Wasted Spend on Irrelevant Targeting. It’s a simple concept really — if your ads are […]
The Danger of Feeding the Algorithm Bad Data
Welcome to our 7 Deadly Sins of PPC Lead Gen Marketing series, where we expose the most common pitfalls in PPC lead generation and show you exactly how to fix them. Today we’re examining the effects of Feeding the Algorithm Bad Data. If your ad platform is being fed the wrong data signals, surprise surprise, […]
Performance Max Search Term Reporting
Performance Max Search Term Reporting offers a dynamic way to reduce wasted ad spend on irrelevant search queries, enabling greater campaign efficiency. In this article, we’ll explore the significance of negative targeting in PMax and how it can help advertisers optimise search performance by eliminating irrelevant terms. What is Performance Max Search Term Reporting? […]
Why Lifetime Value is more important than Customer Acquisition Cost
Welcome to our 7 Deadly Sins of PPC Lead Gen Marketing series, where we expose the most common pitfalls in PPC lead generation and show you exactly how to fix them. Now, we move on to the fourth deadly sin: Focusing on CAC Instead of LTV – the short-sighted approach that can undermine long-term profitability. […]
Why Most Healthcare PPC Fails
Running PPC as a healthcare business is a challenge. You’re restricted by platform policies, bound by privacy laws, and navigating one of the longest lead-to-revenue journeys in digital marketing. Patients don’t just convert in a click – they register interest, go through screenings, speak to coordinators, and maybe (possibly) show up to an actual appointment. […]
Quantity vs Quality – The Pitfall of Vanity Metrics
Today we’re looking at the third deadly PPC sin: Quantity vs Quality – the trap of chasing vanity metrics rather than revenue-generating leads. Many businesses focus on the total number of leads they generate rather than considering their quality, leading to wasted ad spend and low conversion rates. If your PPC campaigns are bringing in […]
Fixing Poor CRM Integration Setup – The Hidden Data Disaster
Today, we move on to the second deadly PPC sin: Poor CRM Integration Setup – a critical yet often overlooked flaw that can cripple your entire marketing funnel. PPC lead generation doesn’t stop at getting a form fill or a phone call. The real value is in converting leads into paying customers – and that […]
Demystifying the Tracking Landscape in 2025
The tracking landscape in 2025 is more complex than ever. Evolving privacy regulations, browser updates, and changes in consumer behavior have made tracking a challenging yet vital part of digital marketing. For lead generation campaigns, the stakes are particularly high, as marketers seek to bridge the gap between ad clicks, leads, and real business outcomes […]
Low Conversion Reconciliation – The Silent Killer of PPC Performance
In this first article, we tackle Low Conversion Reconciliation – an issue that can completely undermine the effectiveness of your PPC efforts. PPC marketing has become more advanced and data-driven than ever before. However, this sophistication comes with its own set of challenges. Many businesses are unknowingly making critical errors that hinder performance, waste budget, […]