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Paid Social, Senior Consultant
Start Date: ASAP
Role Overview
This is an excellent opportunity for a Paid Social Consultant who thrives off delivering results, understands the importance of serving the right creative to the right people, and enjoys getting involved in the technical stuff like tracking, automation etc
Core Responsibilities
This is an excellent opportunity for a Paid Social Consultant who thrives off delivering results, understands the importance of serving the right creative to the right people, and enjoys getting involved in the technical stuff like tracking, automation etc
● Hiring, and creating structure & process for the Performance Marketing team.
● Direct management of the Performance Marketing Executive.
● Plan, set up, manage, and optimise performance campaigns across paid channels with particular focus on paid social and paid search.
● Adopt robust test and learn approaches to all performance marketing activities, developing A/B tests including audience, creative, and channel tests, and sharing results with the clients and the Incaloop team. We need to be delivering these programs at scale and always be iterating.
● Work directly with key client stakeholders across all aspects of performance marketing.
Core Requirements
Ideal candidates should have the following capabilities and levels of experience. This is by no means an exhaustive list of skills so if you think you have extra capabilities that would suit the role, by all means tell us!
● Minimum of 2-3 years experience running paid social campaigns, ideally in an agency environment
● Demostrable platform expertise in Facebook Ads, LinkedIn Campaign Manager and Snap Ads.
● Strong interest in social media trends, and their role amongst different audience segments
● Analytically-minded and able to concisely explain the numbers behind the campaigns
● Strong project management skills
● Hard working attitude and self motivated to work unsupervised
● Excellent client communication skills
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