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The 8 Pillars of our Sophistication Assessment
Data SignalsWhat conversion data are we importing and optimising towards?
Campaign StructureIs the account designed in alignment to best practise and to facilitate objectives?
Automation & TechnologyWhat is the current level of automation adoption and is there and opportunity for more?
Campaign TargetingAre the targeting settings in alignment with the target audience and markets?
Budget AllocationIs budget effectively distributed to the right campaigns based on performance?
Creative & CopyIs the creative execution attention grabbing and maximising the brand USP’s?
Site ExperienceDoes the site/app provide a seamless customer experience and purchase journey?
Measurement & ReportingHow effective is the current measurement framework and reporting suite?
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