This free script allows you to track the abrupt changes in performance metrics and ping automated email alerts when they happen.
Head of Technology, Founder
We’ve developed a simple (but great) Google Ads script that helps you keep on top of any major changes in performance. The script will look at impressions, clicks, cost or conversions for yesterday, and then compare to the same day last week. If the change is above a pre-determined threshold that you select, the script will send you an email alerting you of the change.
This has been super useful in the past in highlighting changes in search behaviour and significant swings from changes made in the accounts. Everyone who works in the paid search space has been bitten by unnoticed changes in performance in the past. With this free script you can sleep easy knowing you have another layer of security to highlight anything you might need to investigate.
To download the free script, just head to the request form here and you can download the script for free. There are implementation instructions included in the document that holds the script code, but if you have any issues just let us know.
We’ve released a free Performance Max reporting script that provides you with a breakdown of spend by placement and product.
We’ve released a free Google Ads anomaly monitoring script that can send alerts to your account managers whenever there is a significant change in performance.
We’ve released a free price tracking script that you can use to collect pricing data for a collection of products via the Google Merchant Centre platform.
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