This free script allows you to view spend breakdown of Google Performance Max campaigns by placement and product.
Head of Technology, Founder
We’ve seen some great Performance Max reporting scripts across LinkedIn recently which highlight exactly what Performance Max is spending our advertising budget on. At Propel Digital, we like the freedom of being able to create our own charts and graphs, therefore we’ve created a simple and easy to implement script that outputs the raw spend breakdown data into a Google sheet.
The script has two different functionalities that we’ve found useful in our reporting:
• Media mix report that highlights the different spend across various channel placements
• Product report that dumps Shopping product data (annoyingly this isn’t usually downloadable from the UI)
To download the free script, just head to the request form here and you can download the script for free. There are implementation instructions included in the document that holds the script code, but if you have any issues just let us know.
We’ve released a free Performance Max reporting script that provides you with a breakdown of spend by placement and product.
We’ve released a free Google Ads anomaly monitoring script that can send alerts to your account managers whenever there is a significant change in performance.
We’ve released a free price tracking script that you can use to collect pricing data for a collection of products via the Google Merchant Centre platform.
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