Introduction
We’ve seen some great Performance Max reporting scripts across LinkedIn recently which highlight exactly what Performance Max is spending our advertising budget on. At Propel Digital, we like the freedom of being able to create our own charts and graphs, therefore we’ve created a simple and easy to implement script that outputs the raw spend breakdown data into a Google sheet.
The script has two different functionalities that we’ve found useful in our reporting:
- Media mix report that highlights the different spend across various channel placements
- Product report that dumps Shopping product data (annoyingly this isn’t usually downloadable from the UI)
