Digital Advertising Maturity Audit
Request your free advertising maturity audit
Whether you're looking to scale your existing activity or striving to generate more efficient returns, our Maturity Audit will show you the way.
The 8 pillars of our Sophistication Assessment
Data
Signals
What conversion data are we importing and optimising towards?
Campaign
Structure
Is the account designed in alignment to best practise and to facilitate objectives?
Automation &
Technology
What is the current level of automation adoption, is there an opportunity for more?
Campaign
Targeting
Are the targeting settings in alignment with the target audience and markets?
Budget
Allocation
Is budget effectively distributed to the right campaigns based on performance?
Creative
& Copy
Is the creative execution attention grabbing and maximising the brands USPs?
Site
Experience
Does the site/app provide a seamless customer experience and purchase journey?
Measurement
& Reporting
How effective is the current measurement framework and reporting suite?
What will be the output of the audit?
Automation Maturity Framework & Audit
You're advertising channels will be individually assessed and scored against the eight core pillars outlined above. We will then designed a roadmap of 'next best actions' created for each of the six pillars with each action is assigned an estimated quantitative impact on performance
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