Insight into our methodology
Our Thought Leadership
Outlined below are a selection of blog posts, whitepapers and analysis pieces that outline our digital marketing methodology.
Blog Post – The Importance of Lead Scoring for B2B
We examine the key characteristics you should look for when trying to find the best performance marketing agency for your business.
Free Script – Performance Max Reporting Script
We’ve released a free Performance Max reporting script that provides you with a breakdown of spend by placement and product.
Free Script – Google Ads Performance Anomaly Monitor
We’ve released a free Google Ads anomaly monitoring script that can send alerts to your account managers whenever there is a significant change in performance.
Free Script – Google Shopping Competitor Price Tracking Tool
We’ve released a free price tracking script that you can use to collect pricing data for a collection of products via the Google Merchant Centre platform.
Blog Post – What Makes a Good Performance Marketing Agency?
We examine the key characteristics you should look for when trying to find the best performance marketing agency for your business.
Blog Post – The Key to Winning on Google Shopping: Track Your Price Competitiveness
We examine the importance of price competitiveness in Google Shopping and how you can adjust your strategy and factor it into your optimisation.
Blog Post – Comparing Performance Max versus Google Smart Shopping
We examine the key differences between the Performance Max and Google Smart Shopping campaign types and the pro’s and con’s of each.