Blog Post – What Makes a Good Performance Marketing Agency?
We examine the key characteristics you should look for when trying to find the best performance marketing agency for your business.
Apply different values to goals that occur throughout the sales funnel.
Live scoring all leads based on the most desirable data signals.
Optimise investment based on profit & customer lifetime value.
Import sales and customer actions across the funnel that occur offline.
Utilise non-marketing data such as service capacity and availability.
Understand demand based on product category and competitor searches.
Applies value multipliers to leads based on data in form fields.
Monitor which brands are frequently engaging with your content.
Facilitates the passing of offline actions into the platform.
Track search trends and changing demand across categories.
A library of scripts to help support optimisation and best practise.
Our framework provides us with a scoring system and a step by step roadmap for unlocking complex automation for brands using the lead generation model.
Data Signals
Campaign Structure
Automation & Technology
Targeting
Budget Allocation
Creative
Site Experience
Measurement & Reporting
We examine the key characteristics you should look for when trying to find the best performance marketing agency for your business.
We examine the importance of price competitiveness in Google Shopping and how you can adjust your strategy and factor it into your optimisation.
We examine the key differences between the Performance Max and Google Smart Shopping campaign types and the pro’s and con’s of each.
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