Custom Meta Dynamic Ads with Sigma Sports

Sigma Sports is a UK-based retail client specialising in bicycles, cycling apparel and triathlon gear.

Creative

Feed Optimisation

Paid Social

Client

Sigma Sports

Date

June 13, 2023

Sector

Ecommerce

Sub-sector

Sporting Goods

All work

The Challenge

Declining Remarketing

Sigma’s Meta remarketing campaigns had gradually been declining in performance efficiency. As more and more competitors entered the market or launched Meta advertising, competition for the same audience was intensifying significantly.

Bland, Boring Ads

Sigma was using dynamic carousel ads showing products pulled directly from the site pages. These were simply images of a bike on a white background, the same as the majority of their competitors. Their ads were getting lost in the noise.

Complex Product

Across the range of bikes, there is a huge variety of technical specs to choose from. The current creative used in dynamic remarketing was uninformative, and failed to communicate to potential customers the specs of the bike they were viewing.

The Approach

Our solution was to create a custom dynamic ad template that would help Sigma Sport’s remarketing campaigns stand out from the competition.

Custom Feed Builder

Using our feed builder technology, we foraged every product on the Sigma website, picking up any relevant attributes from the products detail pages that we might have wanted to use in our customised dynamic remarketing template.

Template Design

Our design team crafted a new template for Sigma Sports that would allow us to showcase their products in a way that would stand out from their competitors. The template also offered the flexibility to highlight specific product attributes from product pages.

Scaled Image Creation

Our analysis meant that we could confidently adjust product prioritisation based on size availability. Using the availability data, we auto-labelled products with poor stock levels and automatically moved them into lower priority campaigns.

Ready when you are

Don’t settle for “good enough.” With PropelMax™, your campaigns won’t just compete – they’ll dominate. Whether you’re looking to scale profitably, improve lead quality, or simply outmanoeuvre the competition, we’re here to make it happen.

The Results

+114%

Greater returns

Not only did the new template allow us to capture traffic at a cheaper rate, the traffic also converted at a higher rate than before, enhancing our overall ROAS.

-33%