Understand Your Business – Methodology

We start with your business, not your campaign settings

Most agencies obsess over platform metrics. We focus on commercial reality. Our methodology begins with understanding your business fundamentals before we touch a single campaign.

Get in touch

Deep Discovery Before Deployment

We conduct comprehensive business analysis to understand your industry dynamics, team structure, customer behavior, and true objectives before crafting any marketing strategy.

Industry Analysis
Market positioning, competitive landscape, and sector-specific opportunities
Team Structure
Internal capabilities, resource allocation, and decision-making processes
Customer Journey
Behavior patterns, pain points, and conversion pathways
True Objectives
Revenue goals, growth targets, and business-critical KPIs

Human Strategy + AI Execution

Meet Max, our AI agent that handles the heavy lifting while our strategists focus on what matters most: your business growth.

Human Strategists

Stategic thinking & business insight

Business strategy development
Creative campaign concepts
Client relationship management
Performance analysis & insights

Max AI Agent

Automation & optimisation

24/7 campaign monitoring
Real-time bid adjustments
Automated reporting & alerts
Data processing & insights

Here’s why it works

When we understand your business as well as you do, we can:

Unlock data

Access and analyse previously siloed data sources to reveal hidden growth opportunities and optimization potential.

Align to True KPIs

Focus on metrics that directly impact your bottom line, not vanity metrics that look good but don’t drive business value.

Automate Intelligently

Deploy AI-driven automation for routine tasks while maintaining human oversight for strategic decisions and creative direction.

Partner Effectively

Integrate seamlessly with your team, providing transparency, education, and collaborative growth strategies.

From Pitch to Growth:
Seamless Partnership

Our methodology doesn’t end with campaign launch. We maintain continuous partnership, adapting strategies based on real-world performance and evolving business needs.