THE ALWAYS-ON AI ASSISTANT
Meet Max, the agentic AI we built to think like us.
Max is our own AI agent. We built him, we trained him in the image of our most experienced PPC minds, and he operates on every account we manage. He churns through data and campaign builds faster than any human can — so that our people spend their time doing what they do best. Strategising.
WHY MAX
More performance. More output.
Less overhead.
Improves performance
Constant optimisation and sharper, data-backed decisions lift the metrics that matter.
Increases team output
Max takes on the heavy lifting, so your team delivers far more, far faster.
Reduces management overheads
Less manual account admin means a lower cost to manage every account.
Like your sharpest account manager. Times a thousand.
Every account runs on the same loop — what happened, why, and what to do about it. The best people move through it fast and know both PPC and your business deeply. Max never stops running it. He works across Google and Meta, across data and reporting, across the whole account — every day, without being asked.
Audits in minutes, not weeks.
A full, consultative audit — market conditions, traffic buying, conversion signals, the lot — in under ten minutes. The same audit used to take a fortnight. We start every relationship already knowing where your growth is hiding.
A constant pair of eyes.
Max watches the account around the clock, catching errors, anomalies and missed opportunities the moment they appear — not at the month-end report. Small problems get caught while they’re still small.
Answers on demand.
Need to know what’s going on? Max pulls the analysis instantly — no waiting hours for someone to stitch data together, no SQL required. Root cause, found fast.
Compounding efficiency.
By catching the small optimisations a human eye would miss, Max delivers a 5–10% efficiency gain as a baseline — and a stronger platform to scale from.
All your data, connected.
Max pulls data from the platform APIs and organises it in Google Cloud — so the full commercial picture sits in one place, ready for tracking, automation and reporting.
The result.
Better performance, more output, and an account that takes a fraction of the time to run.
HOW MAX WORKS
A 24/7 AI assistant for your ad accounts.
Max never clocks off. It continually crunches through every corner of your accounts, with everything surfaced in one simple web app.
- Works around the clock, across every account
- Reads every campaign, keyword, budget, creative & bid
- One web app, no spreadsheets, no digging
UNDER THE HOOD
Engineered to do the heavy lifting.
CAPABILITIES
Five things Max does for you
Planning & forecasting
Crunches every data source to plan and forecast budgets with confidence.
Building
Builds campaigns, edits ads, and flips things on or off, at any scale.
Optimising
Continually reviews accounts and surfaces recommendations to act on.
Reporting
Insight and visuals in seconds, each with a clear action to lift performance.
Project managing
Built-in PM tied to change history. Assign tasks straight to Max, nothing slips.
Why Max, not another AI tool
Anyone can bolt AI onto an ad account. What no off-the-shelf tool can replicate is knowing your business inside out. That’s the difference maker — and it’s what Max is built on.
Max makes our people better
Max isn’t here to replace your account team. He’s here to give them their time back.
The manual work — the pulling, checking, reporting — is roughly 90% faster with Max doing it. That frees our senior strategists, all with 5 to 10 years in paid media, to do the work that actually moves your business: understanding it deeply, thinking strategically, and making the calls a machine can’t.
And every one of those calls stays human. Max surfaces the insight and does the heavy lifting, but he doesn’t make changes to your account on his own. A senior strategist reviews everything, sense-checks it against your business, and decides what’s right. Machine speed, human judgement, never one without the other.
What that combination is worth
Under 10 mins
Full consultative audit
For a full consultative account audit that used to take weeks
5–10%
Baseline efficiency gain
Baseline efficiency gain Max surfaces inside an account
~90% faster
Manual work speed
On the manual day-to-day work, freeing our people to strategise
24/7
Always watching
Eyes on your account, every day
CASE STUDY
Max is already doing the heavy lifting at Tiney
Working with Tiney (tiney.co), Max drove acquisition costs down sharply, while holding conversion steady.
−19%
Cost per click
Lower cost to reach the same audience
Flat
Conversion rate
Held steady as costs fell
−19%
Cost of acquisition
Cheaper to win each new customer
Max keeps getting sharper
Max isn’t a tool we shipped and walked away from. A dedicated team works on him full-time, which means the gap between what Max can do and what anyone else’s agent can do widens every month.
That work is pushing into things like reading your stock and availability to adjust campaigns in real time, modelling exactly how far you can scale at target efficiency, building campaigns and copy from a brief, and keeping watch on competitor activity as it happens. The point isn’t any single feature — it’s that Max is always advancing, and you’re always on the better side of it.
Safe hands
No personal data.
Max holds no PII — not even hashed. Your customers’ data stays your customers’ data.
Nothing happens without a human.
No change goes live in your account without a senior strategist approving it.
Locked down by design.
Strict access controls mean only the right people can reach the right data and tools.
WE DIG DEEPER, YOU GROW FURTHER
Put Max on your account
The fastest way to see what Max can do is to let him look. Give us your account and we’ll run it through Max and a senior strategist, then show you where spend is leaking, where the growth is, and what we’d do about it.