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Careers

Work with us

We’re Propel, a performance marketing agency built around understanding the businesses behind the advertising. We’re looking for talented people who want to do meaningful work, solve complex challenges, and help businesses grow.

Life-work balance, not work-life balance.

Read transcript: Rob on why people join Propel

Hi, I’m Rob, co-founder of Propel. Here’s why I think Propel is a fantastic place to work.

Flexibility has always been at the core of our culture. So I set up the business after being totally disillusioned with working 9-to-5 in London with a 2-hour commute both ways. And around the time my first son was born, I decided to build an agency where people could fit their work around their lives, not the other way around.

In practice, we spend one day a week together in the office in London and the rest of the week is kind of on you to work where you want, how you want, as long as you’re keeping your clients happy. We trust our people on this implicitly from day one.

It’s a really exciting time to join because we’ve grown more than 40% every year since the business was founded and 41% of our team have had promotions in the last 12 months. Everyone gets their pay reviewed every 6 months and everyone has had a pay rise above inflation in the last year.

You’ll also work alongside our AI agent, Max, who takes the boring, repetitive work off of your plate. So you’ve got way more time to think, solve problems and build fantastic client relationships. We see AI as a tool to elevate people, not replace them.

So if you want to deliver great results for clients and care about the route to getting there, take a look at our open roles and I look forward to meeting you through the application process.

  • The Propel neon sign in our office
  • The Propel team at lunch overlooking London
  • The team in wetsuits and helmets on a rafting team day
  • A team member at their desk on an office day
  • The team at a social in the Propel office
  • Recording a podcast in the studio
  • A team member at work in the Propel office
  • The team in Santa hats on a Christmas walk through London
  • The team at the Christmas bowling social
  • The Propel sign in our office building

You’ll need to be around when our clients are online and available to speak to them when they need you. Around that, how you plan your week is up to you. Want to work longer on a Thursday so you can finish early on a Friday? That’s fine.

1 office day a week

In our Holborn office, set around your team.

Work from anywhere

Plan your week around your clients, not a desk.

Work from abroad

Up to two weeks at a time, once you’ve passed probation.

  • 41%*

    of our team were promoted in the last 12 months

  • Every 6 months

    we review pay, so great work never waits a year to be rewarded.

  • 100%*

    of the team received an above-inflation pay rise in the last 12 months

*Full-time employees, correct as of November 2026.

Benefits

Looking after you, in and out of work

Time and flexibility

  • 30 days’ holiday plus bank holidays
  • 1 office day a week, set around your team
  • Work from abroad, up to two weeks at a time
  • Flexible hours around your clients

Health and wellbeing

  • Vitality private healthcare with £0 excess, or Juno wellbeing points if you prefer
  • Confidential support line
  • Enhanced sick pay

Family

  • 16 weeks’ maternity leave at full pay
  • 4 weeks’ paid paternity leave
  • Paid keeping-in-touch days and a flexible return

Pay and growth

  • 2 pay reviews every year
  • Clear salary and career progression
  • Workplace pension
  • In-house training, whatever you need for the job

Your setup

  • Company laptop
  • £100 home office allowance, plus monitor, headset and mouse
  • Contribution towards working-from-home bills

Time together

  • Quarterly company socials
  • Annual Christmas party
  • Weekly office day with your team

Life at Propel

Good work happens when good people work together.

We’re a growing team of people with different experiences, specialisms and perspectives. We believe great work comes from giving people the trust, flexibility and support to do what they do best. That means balancing collaboration and time together with the freedom to work in a way that suits you.

Career progression

Room to develop

We’re growing, and that creates opportunities to take ownership, develop your expertise and play a meaningful role in where the business goes next. We want people to challenge themselves, bring new ideas, and have the space to put them into practice.

  1. Consultant

    Build your craft on real client accounts, with Max and senior people alongside you.

    • Stretch into, alongside your role: Content and podcasts
  2. Senior Consultant

    Own a portfolio end to end, from strategy to quarterly reviews.

    • Stretch into, alongside your role: Analytics and data
    • Stretch into, alongside your role: AI product roadmap
  3. Associate Director

    Lead strategy across clients and help develop the team.

    • Promotion route: Client Success DirectorLead client relationships across the agency.
  4. Director

    Shape client growth and where the business goes next.

  1. Consultant

    Build your craft on real client accounts, with Max and senior people alongside you.

    • Stretch into, alongside your role: Content and podcasts
  2. Senior Consultant

    Own a portfolio end to end, from strategy to quarterly reviews.

    • Stretch into, alongside your role: Analytics and data
    • Stretch into, alongside your role: AI product roadmap
  3. Associate Director

    Lead strategy across clients and help develop the team.

    • Promotion route: Client Success DirectorLead client relationships across the agency.
  4. Director

    Shape client growth and where the business goes next.

  • Promotion path
  • Stretch into, alongside your role

Example path with generic titles. Each job page shows its own.

How we work

The agency of the future, where AI and people thrive together

We’re at the forefront of AI in paid media, and we see it as a tool that makes people more capable, never a replacement.

Performance marketing is changing. Automation is taking care of more of the manual work, and the platforms are increasingly making their own decisions. But getting the best out of them still requires people who understand the business behind the advertising.

That’s why we’ve built Max, our own AI agent that continuously analyses accounts, identifies opportunities, and brings important information to the surface.

Read transcript: 1-minute Max explainer

This is Max, our AI agent. We built it in-house and trained it on the way that we’ve managed Google and Meta ads accounts for years.

Max is a web app that you can log into and has access to all of our accounts, all of our data, and all of the historical knowledge that is relevant to managing our clients’ accounts as effectively as possible. Max has a brain, which is where all the knowledge is stored. There’s a chat function where you can speak to him and generate insights in seconds. There are project management features which keeps everybody honest to their deadlines. And most importantly, many bespoke features that make managing performance marketing campaigns easier than ever before.

Max takes away the repetitive work, so you can spend your time thinking about your clients’ problems and working out solutions. Max’s sole purpose is to make our clients happy by generating better results and saving our people time.

And for us, AI is about how we empower our team and grow it. It makes people better at their jobs and, most importantly, it doesn’t replace them.

  • Use our own agentic AI system every day on real client work.
  • Help shape what we build next, and access AI tools that make you more productive.

Why Propel?

More than just managing campaigns.

The best performance marketing comes from understanding what drives a business. That’s how we approach our clients’ accounts, and it’s how we approach the work we do as a team.

Work that makes a difference

Our work goes beyond clicks, conversions, and platform metrics. We look at the commercial factors that actually drive business performance, from customer value and profitability to lead quality and growth. You’ll be working on challenges that require genuine thought, not just following a checklist.

Learn from people who know their stuff

You’ll work alongside veteran performance marketers who understand the platforms, the data, and the commercial decisions behind them. We value good thinking, sharing knowledge and challenging the status quo. There is plenty of opportunity to develop your skills and take on more responsibility.

Full ownership of client relationships

Own a portfolio end to end, from strategy and budget to optimisation, reporting, client calls and quarterly reviews. You’ll work across the full breadth of an account, not in a narrow silo.

Clients you’ll work with

Long-term partners, not quick projects.

  • Sigma Sports
  • resi
  • Goodfellow
  • Clear Workspace
  • Carmoola
  • Bookshop.org
  • Bizcap
  • Able Group
  • 77 Diamonds

of our client partners work with us for more than 6 months.

Since the business was founded in 2018

months and counting is how long our partners work with us on average.

Clients that have worked with us since 2023

of our income is generated by referrals from happy clients.

Performance marketing service fee income

Tools you’ll use

  • Max
  • Feed Max
  • Claude
  • Google Ads
  • Microsoft Advertising
  • Meta Ads
  • LinkedIn Ads
  • Reddit Ads
  • Snap Ads
  • Pinterest Ads
  • Apple Ads
  • Amazon Ads
  • ChatGPT Ads
  • Google Merchant Center
  • GA4
  • Looker Studio
  • BigQuery
  • HubSpot
  • Salesforce
  • Shopify
  • Slack

How we hire

Four steps, at your pace

We move as quickly as you’re able to. We keep prep to a minimum because we respect your time, and we can meet outside normal working hours if that helps.

  1. Screening call

    A short call to get to know you and answer your questions.

  2. Interview

    A conversation with the team, usually by phone.

  3. Presentation or task

    Ideally in person, but it can be done by phone.

  4. Offer

    We’ll let you know quickly either way, and whatever the outcome, we’ll give you feedback.

Get in touch

Don’t see something that speaks to you?

We’re currently expanding our team, with new opportunities across the business on the way, so feel free to get in touch and tell us a little about yourself.

See open roles

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