Paid Social Consultant

Propel Digital is an innovative performance marketing consultancy founded in 2018, with a focus on providing a different service model to the traditional agency approach.

Our team has extensive experience running successful campaigns for some of the UK’s biggest brands. Our co-founders, Rob and Jack, worked at Periscopix and Brainlabs during their early growth, giving them first-hand experience of what it takes to succeed in a competitive agency environment.

We put people at the centre of everything we do, whether that is our consultants, our clients or the audiences we advertise to. We have grown by delivering industry-leading campaigns, strong commercial results and first-class client service.

Every client and employee is different, so we focus on building bespoke, adaptable solutions rather than applying a one-size-fits-all approach.

As a Paid Social Consultant, you will work with an international client base across Meta, LinkedIn, TikTok, Reddit and YouTube.

You will lead the planning, implementation and optimisation of paid social campaigns, manage relationships directly with clients and help shape the paid social offering of a growing consultancy.

Creative will be a central part of the role. You will work across the full creative process, from identifying opportunities through performance data and developing concepts, to briefing, producing and adapting assets using AI creative tools.

You will use Motion to analyse and report on creative performance, identifying which concepts, messages, formats and hooks are driving results. You will then translate those findings into clear recommendations for clients and Propel’s internal creative team.

You will also play an active role in weekly and monthly client calls, presenting campaign and creative performance, advising clients on content priorities and helping them develop effective creative and testing strategies.

The successful candidate will independently manage their workload, client responsibilities, deadlines and agreed actions. Strong communication, organisation and ownership are essential.

• Plan, build and optimise paid social campaigns across Meta, LinkedIn, TikTok, Reddit and YouTube.
• Develop campaign, platform, channel and budget allocation strategies based on client objectives.
• Set channel targets and take responsibility for achieving agreed performance outcomes.
• Independently manage client relationships, timelines, deliverables and agreed actions.
• Lead paid social updates during weekly and monthly client calls.
• Present campaign performance, challenges, recommendations and next steps clearly and confidently.
• Advise clients on paid social creative, content and channel strategy.
• Develop structured creative testing plans based on campaign data, audience insights and business objectives.
• Work across the creative production process, from concept development and briefing through to production, adaptation and iteration.
• Use AI creative tools to develop and refine static, video and other paid social assets.
• Use Motion to analyse creative performance and produce clear, client-facing creative reports.
• Identify why particular concepts, hooks, messages, formats or visual treatments are performing.
• Translate creative reporting into actionable recommendations for future content and testing.
• Work closely with Propel’s creative team to brief, produce and iterate high-performing paid social assets.
• Ensure creative reflects platform best practice, client brand requirements and campaign objectives.
• Analyse and interpret campaign data, identifying opportunities to improve performance and lead quality.
• Create clear reports and data visualisations that help clients understand performance.
• Manage campaign budgets, pacing and forecasts.
• Troubleshoot campaign, platform and tracking issues, escalating where appropriate.
• Apply paid social best practice across campaign structure, targeting, optimisation, measurement and creative.
• Use Propel’s technology and automation tools to improve campaign management and solve client problems.
• Liaise with our Solutions team to support the development of paid social technology and automation.
• Audit prospective client accounts and provide strategic input to the sales team.
• Contribute to pitch content and paid social recommendations where required.
• Identify appropriate opportunities to improve or expand clients’ paid social activity.
• Contribute to Propel’s paid social knowledge bank, internal training and channel best practice.
• Participate in knowledge-sharing sessions and contribute to relevant client case studies.
• Communicate proactively with clients and internal teams, particularly when resolving issues or managing changing priorities.
• Demonstrate Propel’s values of flexibility, honesty, empathy, friendliness, humility and proactivity.

This is an excellent opportunity for a Paid Social Consultant who enjoys delivering strong results, understands the importance of serving the right creative to the right audience and wants to play an active role in both campaign and creative strategy.

You should be comfortable combining analytical work with creative thinking. You will need to understand campaign performance, identify what is driving results and use those insights to shape future creative development.

You should also enjoy the technical side of paid social, including campaign optimisation, tracking, troubleshooting, automation and platform best practice.

Ideal candidates will have:

• One to two years of hands-on experience running paid social campaigns, ideally within an agency or consultancy environment.
• Practical experience managing campaigns across Meta, LinkedIn, TikTok, Reddit and YouTube.
• Strong platform expertise in Meta Ads, alongside working knowledge of the other core platforms.
• Experience independently planning, building, managing and optimising paid social campaigns.
• Experience managing campaign budgets and working towards agreed performance targets.
• Experience developing campaign and audience strategies based on client objectives.
• Experience developing creative strategies and structured creative testing plans.
• Hands-on experience using AI tools to create, adapt or iterate paid social creative.
• Experience using Motion, or a comparable creative analytics platform, to report on creative performance.
• The ability to identify why particular creative concepts, messages, hooks and formats are performing.
• Strong creative briefing skills and the ability to turn campaign insights into clear creative direction.
• Confidence advising clients on creative, content and paid social strategy.
• Experience presenting campaign and creative performance during weekly and monthly client calls.
• Strong data analysis and interpretation skills.
• The ability to explain campaign performance clearly and concisely to clients.
• Strong Excel or Google Sheets skills.
• An understanding of paid social tracking, measurement and troubleshooting.
• Strong project management, prioritisation and organisational skills.
• The ability to independently manage multiple deadlines, clients and priorities.
• Excellent written and verbal communication skills.
• Evidence of building positive client relationships and contributing to client satisfaction.
• A proactive approach to identifying and resolving campaign or client issues.
• A strong interest in social media, creative trends, AI technology and changing audience behaviours.
• A willingness to contribute to internal training, knowledge sharing and best-practice development.
• A flexible, honest, empathetic, friendly and humble approach to working with clients and colleagues.

You must have the right to work in the UK. We do not sponsor employment visas at this time. We are an equal opportunities employer and do not require a university degree.

In return, we offer excellent flexibility and the opportunity to work within an innovative and growing company.

We offer a salary of £35,000–£45,000, depending on experience, alongside the following benefits:

• Biannual pay reviews and a clear salary progression route.
• A defined career path: Consultant, Senior Consultant, Associate Director and Director.
• Career progression aligned with individual performance.
• Flexible working, with one office day and four days working from home each week.
• Industry-leading internal and external training.
• Regular in-person team and client days at our Central London office in Holborn.
• Quarterly company socials.
• 30 days’ annual leave, plus English bank holidays.
• Home office allowance and equipment.
• Contribution towards working-from-home bills.
• Company pension.
• Vitality health insurance.
• 16 weeks’ fully paid maternity leave.
• Four weeks’ fully paid paternity leave.
• The potential to be offered share ownership as the company matures.

If you are interested in joining a growing consultancy where you can take ownership, develop your expertise and make a direct impact on client performance, please get in touch to discuss the next steps.