Senior Paid Search Consultant

We are Propel Digital, a performance marketing consultancy founded in 2018 to offer the industry a new service model. Our co-founders Rob and Jack started out at Periscopix and Brainlabs, so they’ve seen first-hand what it takes to succeed in the agency world. We put people first, whether that’s our team, our clients or the real people we advertise to. We treat every client differently because every business is different, and we treat our people the same way. That approach has helped us run industry-leading campaigns and deliver first-class client service for some of the UK’s biggest brands. Now we’re building the agency of the future, with AI at the heart of how we work.

Our values are flexibility, honesty, empathy, friendliness, humility and proactivity. We expect you to bring them to every client and colleague interaction.

This is a client-facing expert role. You’ll lead paid search strategy and updates in weekly and monthly client calls, QBRs, briefing sessions and campaign reviews. Clients should trust you as their paid search expert and always know where performance stands, why it’s moving and what we’re doing next. When things go wrong, you’ll take the lead on resolving issues calmly and quickly.

You’ll set the strategic direction for your accounts, deciding how budget is allocated across platforms and campaigns, setting channel targets and holding yourself accountable for hitting them. You’ll stay close to the platforms too, optimising campaigns and solving technical challenges across tracking, analytics and shopping feeds.

AI is a big part of how we work. We’re already using our own agentic AI system every day to help our team work more efficiently and effectively. You’ll play a strong part in its future development. We want someone who will get excited about using it, test it on real client work, give us specific feedback on what works and what doesn’t, and help shape our roadmap. You’ll also share what you learn and help colleagues get the most out of it. You’ll need to critique AI outputs with confidence, understanding what AI is good for in paid search and what it isn’t, while staying positive about what it can do for our clients and our team. Expect questions at interview about how you use AI today, where you think it adds the most value in paid search and where it needs human judgement. We’ll also ask you to show us something you’ve built with AI, such as a skill, workflow or process. We want to hear your opinions.

• Own the paid search strategy and performance for a portfolio of client accounts.
• Develop campaign, platform, channel and budget allocation strategies based on client objectives.
• Set channel targets and take responsibility for achieving agreed performance outcomes.
• Lead client relationships and act as the paid search expert in weekly and monthly calls.
• Present performance, challenges, recommendations and next steps clearly and confidently.
• Resolve errors and manage challenging situations with clients calmly and quickly.
• Prioritise effectively across your accounts to hit every agreed deadline.
• Lead on conversion tracking setup and troubleshoot technical issues independently.
• Analyse and interpret performance data in GA4 and the ad platforms to explain why performance has changed.
• Use the Propel tech stack, including our agentic AI system, every day, and play a leading role in its development by testing it on client work, giving specific feedback and helping shape the roadmap.
• Use AI, tech and automation to solve client problems and improve how the team works, knowing when to rely on AI and when human judgement is needed.
• Build AI skills, workflows and processes that help you and your colleagues work smarter, and share what works across the agency.
• Spot opportunities to grow client accounts, and support upsell and cross-sell conversations.
• Contribute to new business pitches, including channel audits and pitch content.
• Contribute to our training curriculum and case study bank.

• 3 to 5 years’ experience running paid search campaigns, ideally in an agency.
• Advanced platform expertise in Google Ads and Microsoft Ads, including Search, AI Max for Search, Shopping, Performance Max and Demand Gen.
• A strong track record of generating positive results and keeping clients happy.
• Experience setting paid search strategy and budget allocation across multiple accounts.
• Strong analytical skills, with confident use of GA4 and Excel.
• Excellent communication and presentation skills, with experience leading client relationships.
• Essential: hands-on experience using AI to create your own skills, workflows or processes, with examples you can show us at interview.
• The ability to critique AI outputs, with a clear understanding of what AI is good for in paid search and what it isn’t, and a positive outlook on what it can do.

You must have the right to work in the UK. We do not sponsor employment visas at this time. We are an equal opportunities employer and do not require a university degree.

This is a permanent, full-time role at 37.5 hours per week, reporting to our Client Success Director. You can work around your own schedule, but we expect you to be available during core hours of 10am to 4pm, Monday to Friday, and to make sure your hours suit clients and colleagues. We have our own office in central London, where we work together one day a week (currently Wednesday), and you’ll work from home the other four days.

• 30 days annual leave plus public holidays
• Vitality private health insurance
• Employer pension contributions
• Work from home bills contribution and home office allowance
• 16 weeks fully paid maternity leave
• Quarterly company socials, All-Hands meetings and team catch-ups