Scale Efficiently – Paid Search

Paid search that drives precision and performance

Paid search is the workhorse of performance marketing, but to be effective at scale it needs precision. We engineer accounts around intent, performance tiers, and profitability, ensuring each campaign plays a defined role. With Max handling ongoing optimisation, campaigns stay efficient while our specialists focus on growth opportunities.

Get in touch

Optimised accounts for maximum impact

Before scaling spend, we ensure every campaign is structured for control, efficiency, and profitable growth. That means clear segmentation, smart bidding, and automation where it adds real value.

Account structure
Build setups that mirror how customers actually search across brand, generic, competitor, and product terms.
Profitability tiers
Layer high-margin products separately from low-value ones to maximise return.
Data-driven algorithms
Train using first-party signals like sales value and lead quality, not just raw conversions.
Continuous testing
Experiment with creative, structure, and targeting levers, supported by Max’s monitoring and alerts.
Incremental gains
Identify marginal improvements across budgets, bids, and creative that compound into significant efficiency.

Human Strategy + AI Execution

Meet Max, our AI agent that handles the heavy lifting while our strategists focus on what matters most: your business growth.

Human Strategists

Stategic thinking & business insight

Define account goals aligned with commercial objectives
Design bidding frameworks and campaign guardrails
Analyse trends and adjust strategies for maximum ROI
Decide when to scale, test, or pause campaigns

Max AI Agent

Automation & optimisation

Continuously monitors bids, budgets, and performance metrics
Flags anomalies or underperforming campaigns
Surfaces new opportunities for optimisation
Reduces manual workload while increasing speed and precision

Here’s why it works

When paid search is done right, it becomes a scalable, predictable growth engine. With automation handling routine tasks, your team can focus on driving the next big opportunity.

Scale with Confidence

Campaign structures and bidding frameworks are built to maintain efficiency and accuracy even at high spend levels.

Align to True KPIs

Algorithms are trained on revenue, lead quality, and profitability signals rather than low-value conversions.

Automate Intelligently

Max executes routine optimisations and surfaces insights, enabling oversight without micromanagement.

Maintain
Control

Clear segmentation, guardrails, and monitoring ensure campaigns remain aligned to business objectives as markets and budgets evolve.

From Pitch to Growth:
Seamless Partnership

Paid search is not set-and-forget. We actively manage bids and strategies, adapting to market shifts, data insights, and evolving business objectives.