Meet Max
Max is our AI agent. He sits inside every account we run, handling the jobs that slow people down: data pulls, feed updates, checks, alerts, performance monitoring. While he runs the background tasks, our team stays focused on strategy, profitability, and client relationships.
Max isn’t a selling point. He’s part of how we work.
What Max does
Data Engineering
Pulls data from ad platforms, CRMs, ecommerce systems and pushes it into Google Cloud. Keeps tracking clean and makes sure we’re optimising from the right signals.
Workflow Automation
Builds and updates campaigns from live product feeds, switches ads based on availability, runs daily checks, flags errors and prevents small issues from becoming expensive ones.
Data Engineering
Delivers performance updates through Slack, Sheets and Looker dashboards. Highlights anomalies and shifts before they turn into problems. Integrated with GPT, Max can interpret data and respond to direct questions about performance and trends.
Max doesn’t replace a human account manager. He removes distractions so they can focus on decision-making and strategy.
Where you’ll
see him
Rather than acting as a standalone interface, Max embeds himself into existing workflows — dropping signals, surfacing data and prompting action inside the tools already in use. You’ll encounter him in places like:
He’s more than just an automation layer, he’s a trained model on Propel’s operational knowledge and client data. That means faster answers, context-aware insights, and fewer delays between problem and action.
Max won’t appear in meetings or send strategy decks. But he will keep your account clean, your data reliable, and your performance under constant watch. He does the work you’re not supposed to notice, and that’s exactly the point.