About us
The Performance Marketing Agency for Ambitious Brands
Unlocking Profitable Growth Through Deep Understanding
At Propel, we believe that to unlock truly profitable performance, you must first understand the business behind the brand. That’s why we go beyond data and dashboards — getting to the core of what drives your commercial success.
Strategy Meets Smart Automation
We help ambitious brands unlock their advantage through a powerful combination of deep business insight, strategic expertise, and cutting-edge automation technology.
Our approach isn’t about chasing vanity metrics. We align marketing performance directly with commercial outcomes — driving profit, lead quality, customer lifetime value, and scalable growth.
Human Expertise, Supercharged by AI
Behind every campaign is the perfect balance of human intelligence and machine precision. Our proprietary AI agent, Max, runs quietly in the background — optimising, automating, and alerting in real time. The result: an approach that’s both strategic and efficient, delivering meaningful, measurable growth.
Built for Complex Industries Where Precision Matters
From high-inventory eCommerce to intricate B2B lead generation, we specialise in industries where efficiency and precision define success.
Our clients choose Propel because we take the time to understand their world — not just their ad accounts — and because we consistently deliver what we promise.
Our Team
A team of specialists who care as much about your business as you do.
Rob Simpkins
Co-Founder / Head of Service
Rob has over 10 years in the industry, leading agency engagements with global brands and one of the largest in-house UK digital marketing teams.
Anna Swords
Senior Paid Social Consultant
The multi-talented Anna is our leading Paid Social specialist who leans on her photography background to consult on effective creative design.
Stef Simpson
Senior Performance Consultant
Stef is a veteran of the paid media space and comes with a ton of experience and tried and tested tactics for lots of verticals.