
Custom Meta Dynamic Ads with Sigma Sports
Sigma Sports is a UK-based retail client specialising in bicycles, cycling apparel and triathlon gear.
Creative
Feed Optimisation
Paid Social
Client
Sigma Sports
Date
June 13, 2023
Sector
Ecommerce
Sub-sector
Sporting Goods
The Challenge
Declining Remarketing
Sigma’s Meta remarketing campaigns had gradually been declining in performance efficiency. As more and more competitors entered the market or launched Meta advertising, competition for the same audience was intensifying significantly.
Bland, Boring Ads
Sigma was using dynamic carousel ads showing products pulled directly from the site pages. These were simply images of a bike on a white background, the same as the majority of their competitors. Their ads were getting lost in the noise.
Complex Product
Across the range of bikes, there is a huge variety of technical specs to choose from. The current creative used in dynamic remarketing was uninformative, and failed to communicate to potential customers the specs of the bike they were viewing.
The Approach
Our solution was to create a custom dynamic ad template that would help Sigma Sport’s remarketing campaigns stand out from the competition.
Custom Feed Builder
Using our feed builder technology, we foraged every product on the Sigma website, picking up any relevant attributes from the products detail pages that we might have wanted to use in our customised dynamic remarketing template.
Template Design
Our design team crafted a new template for Sigma Sports that would allow us to showcase their products in a way that would stand out from their competitors. The template also offered the flexibility to highlight specific product attributes from product pages.
Scaled Image Creation
Our analysis meant that we could confidently adjust product prioritisation based on size availability. Using the availability data, we auto-labelled products with poor stock levels and automatically moved them into lower priority campaigns.
Ready when you are
Don’t settle for “good enough.” With PropelMax™, your campaigns won’t just compete – they’ll dominate. Whether you’re looking to scale profitably, improve lead quality, or simply outmanoeuvre the competition, we’re here to make it happen.
The Results
+114%
Greater returns
Not only did the new template allow us to capture traffic at a cheaper rate, the traffic also converted at a higher rate than before, enhancing our overall ROAS.
-33%
Reduced costs
Our approach reduced the cost per click across Sigma’s remarketing campaigns due to the increased engagement rate driven by the new creative.
+65%
Reduced costs
The higher impact creative was far more effective at capturing the attention of previous visitors and bringing them to the product page.
Our Work
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