Powering Growth in Life Sciences with Genomics

Genomics is a UK-based healthcare technology company pioneering genomic risk assessment and precision health.

Client

Genomics

Date

March 5th, 2026

All work

Audit

Sales & marketing audit finalised

Strategy

Go-to market strategy completed

Migration

HubSpot migration delivered

Background

Genomics is a UK-based healthcare technology company pioneering genomic risk assessment and precision health. Its platform leverages one of the world’s largest genetic databases to calculate an individual’s absolute risk of disease and deliver actionable insights to patients, healthcare providers, employers, and life science partners. By combining advanced data science with genomic science, Genomics enables personalised prevention, research acceleration and clinical decision support in a rapidly expanding genomics and precision medicine market. It operates at the intersection of healthcare, life sciences, and predictive genetic technology.

Key Challenges

When Genomics partnered with Propel, their primary challenge was a lack of alignment between sales and marketing, resulting in a fragmented go-to-market strategy. Despite having a genuinely differentiated, market-leading product, there was uncertainty around how best to position and commercialise it across target audiences. In addition, the business was constrained by legacy CRM technology that was not fit for purpose, limiting visibility across the funnel and making it difficult to track, nurture, and convert demand effectively as they looked to scale their growth efforts.

How we helped solve the challenge

Propel supported Genomics by designing and delivering a joined-up go-to-market foundation that aligned sales, marketing, and technology. We led a structured discovery and consultancy programme to define a clear GTM strategy, establish lead management frameworks, and position HubSpot as the central system connecting teams and data. To underpin this, we delivered a full migration from their old CRM to HubSpot, including data cleaning, reporting, and team training, ensuring Genomics had a scalable CRM platform fit for modern growth and long-term commercialisation.

Our Work

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