The Power of Google Ads Features for Lead Gen Success
Lead generation isn’t just about collecting names and clicks – it’s about building campaigns that deliver actual business outcomes.
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The Value of Offline Conversion Tracking
Here we discuss offline conversion tracking, it's value to digital marketing and the best methods for implementation.
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The Importance of B2B Lead Scoring
Here we discuss the concept of lead scoring, its value, and how it can be implemented into performance marketing activity.
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What Makes a Good Performance Marketing Agency?
What are the characteristics the brands should look for to make sure they work with the best performance marketing agencies?
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The Key to Winning on Google Shopping: Track your Price Competitiveness
What is the impact of pricing on Google Shopping performance, and how can you factor it into your optimisation strategy.
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Comparing Performance Max versus Google Smart Shopping
What are the key differences between the Performance Max and Smart Shopping campaign types and the pros and cons for each.
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