Paid social - propel

Scale Efficiently – Paid Social

From awareness to acquisition, we design paid social campaigns that reach the right people at the right time. Using customer insights and platform data, we create strategies that grow pipelines and revenue while Max keeps campaigns efficient and aligned with your goals.

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Before scaling spend, we ensure campaigns are structured to balance creativity, precision, and performance. That means integrating audience insights, testing creative, and applying automation where it drives real value.

Smarter targeting
Turn CRM and customer data into insights that platforms alone cannot replicate.
Continuous optimisation
Test and refine ad creative while balancing performance with brand consistency.
Algorithmic guidance
Use automation and audience signals to direct campaigns toward high-value customers, with Max refining processes in real time.
Integrated strategy
Align paid social with broader channel activity for cohesive growth.
Adaptive campaigns
Analyse and respond to emerging audience behaviours to stay relevant in competitive spaces.

Human Strategy + AI Execution

Meet Max, our AI agent that handles routine monitoring and adjustments, freeing strategists to focus on creative performance, targeting, and growth opportunities.

Human Strategists

Stategic thinking & business insight

Define objectives aligned with business goals
Design creative testing and optimisation frameworks
Analyse audience and performance trends
Decide when to scale, test, or pause campaigns

Max AI Agent

Automation & optimisation

Monitors audience shifts and campaign performance
Automates routine adjustments and optimisation
Flags opportunities and anomalies for human review
Maintains campaign efficiency and precision at scale

Here’s why it works

Paid social is crowded, but when done right it drives measurable growth. Combining automation and oversight keeps campaigns creative, precise, and accountable while turning social spend into long-term commercial value.