Paid Media in a Privacy-First World: Essential Strategies for Success
Why privacy laws are changing the rules of paid media
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Why Mismatched Messaging is Killing Your Conversions
Welcome to the conclusion of our 7 Deadly Sins of PPC Lead Gen Marketing series, where we expose the most […]
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Meta Conversion Tracking for Healthcare Businesses
Learn practical strategies to overcome Meta’s data-sharing limitations.
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How to Stop Wasting Budget on the Wrong Audience
It’s a simple concept really — if your ads are being shown to people who are unlikely to convert, you’re throwing money away.
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The Danger of Feeding the Algorithm Bad Data
If your ad platform is being fed the wrong data signals, surprise surprise, it’ll optimise for the wrong outcomes, leading to wasted budget and poor performance.
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Performance Max Search Term Reporting
How to use negative keywords to reduce wasted ad spend and maximise efficiency.
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