High Inventory Businesses: Margin vs. Revenue
Scaling revenue is great, but only if it’s tied to profitable products or leads. Otherwise, you’re just inflating numbers without […]
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The Truth About Google Ads Automation
Google, like any business, is focused on making money. To do that, it has to keep evolving its strategy and […]
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Google vs. Bing Ads – A Deep Dive into Platform-Specific PPC Strategies
When it comes to search advertising, Google Ads and Bing Ads (now Microsoft Advertising) often get treated like interchangeable options. […]
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Tracking Solutions for Home Service Businesses
In the home services sector, the buying journey rarely follows a neat path.It’s not just “see ad, click, convert.” Whether […]
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How to Track Performance for Complex Buying Journeys
Tracking performance in paid media is becoming more challenging, especially when the customer journey isn’t a straight line. If your […]
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An Intro to Server-Side Tracking: Why It Matters for Marketers Today
Server-side tracking is the future of reliable, privacy-compliant marketing
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