Insights
Stay ahead of the curve — Insights for modern marketers
Consent Mode For Bing: Why Your Conversions Have Dropped (And How To Fix It)
Microsoft recently rolled out some changes that require you to have Microsoft Consent Mode switched on in certain countries (GDPR-heavy […]
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An Open Letter to Google Reps: Sell Less, Help More
In marketing, there’s a saying: “People don’t buy products, they buy trust.” And yet, that trust often feels missing when […]
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High Inventory Businesses: Margin vs. Revenue
Scaling revenue is great, but only if it’s tied to profitable products or leads. Otherwise, you’re just inflating numbers without […]
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The Truth About Google Ads Automation
Google, like any business, is focused on making money. To do that, it has to keep evolving its strategy and […]
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Google vs. Bing Ads – A Deep Dive into Platform-Specific PPC Strategies
When it comes to search advertising, Google Ads and Bing Ads (now Microsoft Advertising) often get treated like interchangeable options. […]
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Tracking Solutions for Home Service Businesses
In the home services sector, the buying journey rarely follows a neat path.It’s not just “see ad, click, convert.” Whether […]
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