Insights
Stay ahead of the curve — Insights for modern marketers
AI Ads and the Shift from Inferred to Explicit Intent
Advertising playing on emotions isn’t new. It’s a tale as old as time. Edward Bernays, the figurehead of modern advertising […]
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The Gap Between Performance and Profit
A recent survey from Gartner demonstrated that nearly half of all CMO’s struggle to prove to the board that the […]
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Why Automated Campaigns Plateau (And What To Do About It)
Your platform has the metrics locked down, the ROAS numbers on screen look compelling and the green arrows suggest your […]
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Why Cost Per Lead Is a Misleading Performance Metric
Most lead-generation campaigns revolve around cost-per-lead strategies. It’s a neat and tidy number, easy to report and similarly easy to […]
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Lead Generation PPC Optimisation: Fixing Poor Signals
Many lead-generation advertisers enter the year assuming their PPC performance reflects current market conditions. In reality, most automated campaigns are […]
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Is your PPC agency costing you money with slow communication?
Slow PPC agency communication doesn’t just waste time, it quietly drains budget. When issues inside Google Ads or paid social […]
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