Insights
Stay ahead of the curve — Insights for modern marketers
Lead Generation PPC Optimisation: Fixing Poor Signals
Many lead-generation advertisers enter the year assuming their PPC performance reflects current market conditions. In reality, most automated campaigns are […]
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How to Approach Testing Your Google Account Structures
The simple split When it comes to Shopping vs. Performance Max (PMax), our approach is straightforward: Shopping is the foundation, […]
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Google vs. Bing Ads – A Deep Dive into Platform-Specific PPC Strategies
When it comes to search advertising, Google Ads and Bing Ads (now Microsoft Advertising) often get treated like interchangeable options. […]
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Why Mismatched Messaging is Killing Your Conversions
Welcome to the conclusion of our 7 Deadly Sins of PPC Lead Gen Marketing series, where we expose the most […]
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How to Stop Wasting Budget on the Wrong Audience
It’s a simple concept really — if your ads are being shown to people who are unlikely to convert, you’re throwing money away.
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Performance Max Search Term Reporting
How to use negative keywords to reduce wasted ad spend and maximise efficiency.
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