Insights
Stay ahead of the curve — Insights for modern marketers
AI Won’t Replace Marketing Teams, But It Will Redesign Them
The teams pulling ahead aren’t the ones with the most AI tools. They’re the ones that know what to do […]
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AI Ads and the Shift from Inferred to Explicit Intent
Advertising playing on emotions isn’t new. It’s a tale as old as time. Edward Bernays, the figurehead of modern advertising […]
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Why Automated Campaigns Plateau (And What To Do About It)
Your platform has the metrics locked down, the ROAS numbers on screen look compelling and the green arrows suggest your […]
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An Open Letter to Google Reps: Sell Less, Help More
In marketing, there’s a saying: “People don’t buy products, they buy trust.” And yet, that trust often feels missing when […]
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The Truth About Google Ads Automation
Google, like any business, is focused on making money. To do that, it has to keep evolving its strategy and […]
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Comparing Performance Max versus Google Smart Shopping
What are the key differences between the Performance Max and Smart Shopping campaign types and the pros and cons for each.
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