Insights
Stay ahead of the curve — Insights for modern marketers
The Danger of Feeding the Algorithm Bad Data
If your ad platform is being fed the wrong data signals, surprise surprise, it’ll optimise for the wrong outcomes, leading to wasted budget and poor performance.
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Performance Max Search Term Reporting
How to use negative keywords to reduce wasted ad spend and maximise efficiency.
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Why Lifetime Value is more important than Customer Acquisition Cost
How to improve your PPC efficiency by focussing on higher value customers.
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Why Most Healthcare PPC Fails
How to build a system that tracks revenue, not just clicks.
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Quantity vs Quality – The Pitfall of Vanity Metrics
Welcome to the third installment 7 Deadly Sins of PPC Lead Generation Marketing series, where we expose the most common pitfalls in PPC lead generation and show you exactly how to fix them.
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Fixing Poor CRM Integration Setup – The Hidden Data Disaster
Welcome to the second installment of our 7 Deadly Sins of Lead Generation Marketing series, where we expose the most common pitfalls in PPC lead generation and show you exactly how to fix them.
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