Insights
Stay ahead of the curve — Insights for modern marketers
Demystifying the Tracking Landscape in 2025
Why CPL and ROAS aren’t enough — and what advanced marketers track instead.
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Low Conversion Reconciliation – The Silent Killer of PPC Performance
Welcome to the first instalment of our 7 Deadly Sins of PPC Lead Gen Marketing series. Over the next seven articles, we will dissect the most common and costly mistakes we see in PPC lead generation and, more importantly, how to fix them.
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The Power of Google Ads Features for Lead Gen Success
Lead generation isn’t just about collecting names and clicks – it’s about building campaigns that deliver actual business outcomes.
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The Value of Offline Conversion Tracking
Here we discuss offline conversion tracking, it's value to digital marketing and the best methods for implementation.
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The Importance of B2B Lead Scoring
Here we discuss the concept of lead scoring, its value, and how it can be implemented into performance marketing activity.
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What Makes a Good Performance Marketing Agency?
What are the characteristics the brands should look for to make sure they work with the best performance marketing agencies?
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