Insights
Stay ahead of the curve — Insights for modern marketers
From Optimisation to Orchestration: The Next Shift in Paid Media
Optimisation made every input better. The next competitive advantage comes from managing the relationships between them. Google’s upcoming change to […]
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Why Agentic AI Makes Commercial Thinking More Valuable
Ask an AI agent what happened in your paid media account last week and you’ll have an answer before you’ve […]
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What Makes An AI Agent Useful For Google Ads
AI agents have become the dominant conversation in Google Ads. Agencies, platforms and software vendors all promise faster optimisation, deeper […]
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The Best AI Agents Know What to Look For
Every new AI agent seems to make a similar promise. It will monitor more data, process it faster, identify anomalies […]
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AI Agents Are About To Change Paid Media Management
Why the gap between something going wrong and someone noticing is becoming one of paid media’s most expensive problems Paid […]
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Google Ads Is Making More Decisions Than You Think
What advertisers have already lost control of Google Ads has not become impossible to manage. But it has become much […]
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