Insights
Stay ahead of the curve — Insights for modern marketers
The Danger of Feeding the Algorithm Bad Data
If your ad platform is being fed the wrong data signals, surprise surprise, it’ll optimise for the wrong outcomes, leading to wasted budget and poor performance.
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Performance Max Search Term Reporting
How to use negative keywords to reduce wasted ad spend and maximise efficiency.
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Why Lifetime Value is more important than Customer Acquisition Cost
How to improve your PPC efficiency by focussing on higher value customers.
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Why Most Healthcare PPC Fails
How to build a system that tracks revenue, not just clicks.
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